Appleby extends sponsorship of 8TEN Racing
Appleby is delighted to announce that it has renewed its sponsorship of 8TEN Racing for another Road Racing and ZYN British Superbike Championship season, as well as becoming the team’s Official Legal Partner.
Named after the Isle of Man TT start numbers of riders and team co-owners, Peter Hickman and Davey Todd, 8TEN Racing is the official BMW Motorrad team. The team had a hugely successful debut season on the roads in 2025, starting at the North West 200 where Todd won three races, with Hickman taking three podiums, setting them up perfectly for the TT. A heavy crash in practice for the Isle of Man TT, caused by a component failure, unfortunately ruled Hickman out of proceedings, but Todd won the Superbike race and a brace of second place finishes. The 29-year-old then went on to win at both the Southern 100 and the Macau Grand Prix, Hickman taking second at the latter as he made his return to road racing.
Garry Manley, Partner and Head of Appleby’s Isle of Man corporate team, said: “We’re excited to have extended our partnership with 8TEN Racing for another year and really proud to become the team’s Official Legal Partner. As their results from 2025 demonstrate, 8TEN Racing represents excellence and professionalism, which perfectly aligns with Appleby’s core values. We can’t wait to see Pete and Davey back on the Mountain Course this summer and send the whole team our best wishes for a successful season.”
Peter Hickman said: “We’re really excited for the new season to get underway and delighted to have partnered with Appleby again this season. It’s great having a sponsor with such a strong connection to the Isle of Man, where they have been established for over 125 years. We know the bike very well and we’ll be looking to continue our success on the roads, including at the Isle of Man TT.”
Pictured below: Appleby Isle of Man’s Partners – Tom Brook, Keira Gore, Mark Holligon, Claire Corkish, Claire Milne, Garry Manley and Peter Hickman.
