1) It must be a great honour for Bermuda to be chosen to host the 2017 America’s Cup and for Appleby to be named as the official law firm for the event. Why was Bermuda selected ahead of a host of competitors and what in particular impressed the organisers about your bid?
BELL: The jurisdiction is in the perfect time zone to host such an event with the ability to broadcast the event live across the world and I’m sure that was a major consideration for the organisers when choosing Bermuda. Bermuda is also one of the most naturally beautiful places in the world so it provides the perfect backdrop for hosting a spectacle like the America’s Cup. Added to that, the Island has been a location for world class sporting events throughout its history, which makes it the perfect choice from our perspective.We reached out to the America’s Cup Event Authority early on and they liked the fact we are a Tier 1 law firm with a great breadth and depth of experience that is able to provide them with the support and expertise they need over the next three years in the build-up to and during the event itself.
