The transaction was led by Chris Cheng, Partner at Appleby’s Hong Kong office, and assisted by Legal Executive, Connie Wu.
Established in 2014, the Group initially launched a social streaming mobile application aimed at empowering users to share their lives while engaging with audiences in real time. Recognising the significant potential within e-commerce, the Group transitioned its focus in 2018 to business-to-business solutions, offering live commerce and shoppable short video technologies (“BeLive Solutions”) to international retail companies and e-commerce marketplaces. The Company intends to allocate the net proceeds from its offering strategically to fuel its continued expansion and innovation.
Appleby’s Hong Kong Capital Markets team excels in providing listing services, offering expertise in guiding offshore companies through IPOs, introductions, placements, and listings of equity and debt securities on globally recognised stock exchanges including those in Hong Kong, the US and Singapore.
