The Swang Chai Chuan Group is an established distributor of food and beverage and other products for recognised international and domestic third-party brands, and under its own brands in Peninsular Malaysia. It serves a wide group of retail chains and channels in Peninsular Malaysia ranging from hypermarkets and supermarkets, provision shops, convenience stores and kiosks, hotels, restaurants, cafe, bars, school canteens, bakery ingredients shops, F&B dealers and merchandisers.
The Company intends to apply the net proceeds from the Global Offering to further enhance the Group’s distribution and sales capabilities by investing in cold chain and other infrastructure. The proceeds will also be used to develop the Group’s own products business by acquiring new processing machines and conducting marketing and promotional activities, to develop e-commerce business by launching a mobile application, for strategic acquisitions and investments along the Group’s supply value chain and for general working capital.
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