Appleby is widely regarded as a leading firm providing first class corporate and commercial legal services. As one of Bermuda’s oldest firms, it has been serving clients since it was founded by Major Appleby in 1897.

“It is an incredible honour for Appleby to be partnering with the America’s Cup Event Authority in delivering this seminal event to Bermuda. Over its 163-year history, the America’s Cup has been held in just 8 locations and we think that Bermuda is a natural fit for the 35th America’s Cup in 2017. Bermuda’s history of competition, commerce and success is inextricably linked to our maritime heritage, and we look forward to doing our part in making this a chapter in our history books never to be forgotten,” said Kiernan Bell, Managing Partner of Appleby’s Bermuda office.

Appleby’s global reach comprises 800 professionals and the Bermuda office alone employs over 200 people providing a full range of legal and ancillary services to its clients. The firm is respected and acknowledged for its commitment to the community including sport and the environment.

“Appleby has already provided valued support in helping to bring the America’s Cup to Bermuda and we have been impressed by the firm’s strength and depth across the board and undoubted technical legal expertise,” said Sam Hollis, Chief Operating Officer and General Counsel of the America’s Cup Event Authority. “In its role as Official Law Firm, Appleby will be an important partner for the America’s Cup Event Authority as we relocate and grow our business, staff and operations in Bermuda.”

The 35th America’s Cup begins with America’s Cup World Series events in 2015 and 2016 at locations around the world, including the UK, Italy, Sweden, Bermuda and the US. Racing takes place in the newly turbocharged AC45 foiling catamarans.

In 2017, all teams will compete in their new AC62 catamarans, powered by highly-efficient wingsails and designed to fly above the water on foils at speeds of nearly 50 mph. Racing begins for all teams with the America’s Cup Qualifiers where the teams are seeded – with bonus points – according to their results in the America’s Cup World Series. The top challengers then go on to compete for the America’s Cup Challenger Playoffs and the right to race ORACLE TEAM USA in the America’s Cup Finals in Bermuda in June 2017.


For further information please contact:

Sarah Stone | Global Head of Communications

[email protected]

Kanelli Marsh, Marketing Manager | Appleby (Bermuda) Limited

[email protected]

Peter Rusch | 2017 America’s Cup Media Contact

[email protected]

Notes to Editors:

About the America’s Cup

The America’s Cup is the oldest trophy in international sport, dating back to 1851, when the schooner America, for which the trophy is named, beat the best of the British fleet in a race around the Isle of Wight. The trophy won on that day was donated in trust through a Deed of Gift and has since become an iconic symbol of achievement.

The America’s Cup is currently held by the Golden Gate Yacht Club. On September 25, 2013, its team, ORACLE TEAM USA, completed the biggest comeback in sports to win 9-8 (having been 1-8 down) to win the 34th America’s Cup and retain the trophy it had first won in 2010.

The 35th America’s Cup will take place in Bermuda in 2017.

About Appleby

Appleby (Bermuda) Limited has over 200 lawyers and professional specialists who deliver sophisticated legal and ancillary services, primarily in the areas of Corporate and Commercial, Dispute Resolution, Private Client and Trusts and Property, as well as a broad range of fiduciary services. Appleby advises public and private companies, financial institutions, and high net worth individuals, working with them and their advisers to achieve practical solutions, both in Bermuda and internationally.

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